Logo and brand kit
A logo that works on a truck, a website, and a business card
We design your logo and hand you a basic brand kit: your colors, your fonts, and every file format your printer, sign shop, and web developer will ask for. You own all of it.
Quoted in writing before we start. The files and the rights are yours when we finish.
A logo you can't actually use
Maybe your logo was a quick favor from a relative, or something you made yourself when you opened. Now the sign shop wants a vector file you don't have. The printer says it'll look blurry. Your truck, your website, and your business cards each use a slightly different blue. Or a past designer still has the original files and won't answer email. None of this is about taste. It's about having a logo you can put anywhere without a fight.
Designed for where your name shows up
We start with where your name actually shows up: a truck door, a yard sign, a phone screen, an invoice, a shirt. Then we design a logo that reads at every one of those sizes, including a simple version for tiny spaces like a social profile picture. Once you pick a direction, we build the brand kit around it: exact color codes for screen and print, the fonts to use with it, and the files each vendor needs. At the end we hand everything over, and the rights go with it in writing.
What you get, step by step
-
We talk about your business. Who you serve, what you want people to feel when they see your name, and where the logo has to work. Bring anything you like or hate.
-
You pick a direction. We show you a few distinct ideas, you choose one, and we refine it with you until it's right. Changes are part of the plan, not a surprise charge.
-
You get the kit. The final logo in every format, your color codes, your fonts, and a one-page guide on how to use them, plus a written transfer of the rights.
One look, everywhere, and it's yours
When the sign shop, the printer, or a new web developer asks for your logo, you send one folder and you're done. Your colors match from the truck to the website. You don't need permission from anyone to use, change, or trademark your own logo, because every file and every right is yours.
What's in your brand kit
- Vector files (SVG, EPS, PDF) for signs, vehicle wraps, and large prints
- PNG and JPG files for your website, email, and social profiles
- Full color, one color, black, and white versions
- Exact color codes for screen (HEX, RGB) and print (CMYK)
- Font choices you're licensed to use, with a note if one needs a paid license
- You own every file and all rights, transferred to you in writing
Questions, answered
What does a logo and brand kit cost?
It depends on the scope: a logo on its own is a smaller job than a logo plus a full set of files for signs, wraps, and print. We quote in writing after a short conversation, so you know the price before any design work starts. Our pricing page explains how we quote.
Who owns the logo when you're done?
You do. You get every file, including the editable originals, and a written transfer of the rights. You don't need to ask us for anything later, and you're free to trademark it, change it, or hand it to another designer.
What file formats will I get?
Vector files (SVG, EPS, and PDF) that scale to any size for signs and vehicle wraps, and PNG and JPG files for your website, email, and social media. You get full color, one color, black, and white versions, so any vendor has what they need.
Can you update our existing logo instead of starting over?
Yes. If people already know your logo, a cleanup often makes more sense than a new one. We can redraw it as a proper vector file, tighten the colors, and build the brand kit around it. We'll tell you which way we'd go and why.
Do you use AI to design the logo?
We may use AI tools to explore ideas early on, and we'll tell you when we do. But your final logo is a clean vector file built for your business, not a raw AI-generated image. Those can be hard to edit, and hard to own or trademark.
Can you do our business cards, signs, and website too?
Yes. Business cards and websites are their own services, and the brand kit makes both faster because the colors, fonts, and files are already set. For signs and vehicle wraps, you get the files your sign shop needs, ready to send.
Which one do I need?
- You need a logo, or your current one doesn't work at every size. You're here: Logo Design.
- You have a logo and need cards designed and printed. See Business Card Design.
- You have a logo and need a website that uses it. See Website Design and Hosting.
- Your brand is set, but you need real photos of your work and people. See Business Photography.
They work together: the brand kit from your logo project feeds straight into cards, your website, and photos.
Tell us where your logo needs to show up
A truck, a sign, a website, a shirt? Send us a line about your business and what you have now. We'll reply within one business day with what we'd do and a written quote.