Leads that slip through the cracks
Lead generation that turns visitors into booked jobs
Landing pages that ask for the job, forms people actually finish, follow-up that goes out in minutes, and a record of where every lead came from. Every lead lands in your CRM, not a forgotten inbox.
We run lead capture every day. ProBook, the platform we built and run for small businesses, answers their calls with AI and turns them into draft quotes.
Where good leads go missing
You pay for ads, post on social media, and hand out business cards, but you can't say which of them brings in paying customers. Your website has a contact form that emails someone, maybe. Leads sit in an inbox until you get back from a job, and by then they've called the next business on the list. Some get typed into a spreadsheet, some don't, and nobody follows up on the ones that went quiet.
Capture, follow up, track, route
We build the whole path from first click to first conversation. Landing pages speak to one service and one kind of customer, with one clear next step. Forms ask only what you need to call back. The moment someone submits, they get a reply, you get notified, and the lead goes into your CRM with its source attached: which ad, which page, which search. If someone doesn't answer, follow-up reminders keep them from falling through. When a lead turns into a paying customer, you can see which source it came from.
Three steps, starting with what you have
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We look at how leads reach you today. Your website, forms, ads, phone, and inbox. We find where leads get lost and where you can't tell which source produced them.
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We build the capture and follow-up. Landing pages, forms, instant replies, notifications, source tracking, and routing into the CRM you already use, or a simple one if you don't have one yet.
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We watch the numbers with you. You get a plain report of leads by source, how fast each one got a reply, and which ones became customers. We adjust pages and forms based on what the data shows.
Every lead answered, every source counted
New leads get a reply while they're still interested, not the next evening. Every lead is in one place with its source attached, so nothing depends on someone's memory. And when you decide where to spend next month's marketing budget, you're looking at which sources brought in customers, not guessing.
Work we run today
Lead systems running for local businesses now
For these businesses we built the website, the quote forms, and the follow-up, and we track where each inquiry came from. Across them we also run SEO, Google Ads, texting from the CRM, and AI phone answering, so a lead doesn't sit waiting for a callback.
Businesses we do this for:
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- Cruz Painting
- Velasco Construction
- Sprinkler & Lawn Care LLC
See their live sites: Oax Construction LLC, E's Excavating LLC, E & L Lawn Care Services LLC, Torres Lawn and Snow Removal LLC, Signal Point Massage
"The website brings me quote requests automatically, which has been a game changer for my business." Adelfo Garcia, Oax Construction LLC, Kalamazoo, MI
What every lead system includes
- Landing pages built for one service and one next step
- Short forms that work on a phone
- Instant replies and notifications, so no lead waits hours for an answer
- Source tracking on every lead: which ad, page, or search it came from
- Leads routed into the CRM you already use, with follow-up reminders
- You own the pages, the forms, and the lead data
Questions, answered
What does a lead generation system cost?
It's quoted to what you need built: a single landing page and form costs less than a full setup with tracking and CRM routing across several ad channels. You get the number in writing before any work starts. Ongoing management is a monthly plan quoted to fit. Our pricing page explains how we quote.
Can you guarantee a number of leads?
No, and be careful with anyone who does. How many leads you get depends on your market, your offer, and how much traffic you send to the pages. What we can promise is that the leads you do get are captured, answered quickly, tracked to their source, and never lost.
Do we need a new CRM?
Usually not. We route leads into the CRM you already use. If you're running on an inbox and a spreadsheet, we'll recommend a simple CRM that fits your size and set it up, and you own the account.
Do you also bring in the traffic?
This service is about capturing and following up on the leads you get. If you need more people finding you, see our Google Ads management and SEO services pages. They work best together: the tracking we set up here is how you see which ads and searches actually pay off.
Can leads get a text message right away?
Yes, if they agree to it on the form. Business texting has rules: the consent language has to be right and the number has to be registered with the carriers. Our SMS CRM integration page covers how we handle that.
What about leads that call instead of filling out a form?
Calls are leads too, and missed calls are the easiest ones to lose. We can track which source produced each call, and if you miss calls while you're working, our AI answering service picks up, takes the details, and sends them to your CRM.
Which one do I need?
- People reach you, but leads get lost or you can't tell where they came from. You're here: Lead Generation.
- You want more people clicking through to you from Google, starting soon. See Google Ads Management.
- You want to show up in Google and AI search without paying per click. See AI SEO Services.
- Leads call while you're busy and nobody picks up. See AI Answering Service.
- You want to text leads and customers straight from your CRM. See SMS and CRM Integration.
They work together: more traffic only pays off when every lead gets captured and answered.
Where are your leads getting lost?
Tell us how leads reach you today. We'll reply within one business day with where they're slipping through and what it would take to fix it.